About this opportunity
Original employer descriptionJob Summary:
WHO ARE YOU?
Do you enjoy dance music? Do you excel at building strategic brand relationships and driving revenue through impactful partnerships? Then you’re in luck! We are looking for a highly motivated self-starter who embodies both a passion for dance culture and a love of partnership development and client success. Is this you? Read on…
WHO ARE WE?
Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority.
Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993.
THE ROLE
Insomniac Events is seeking a highly motivated and culturally connected sponsorship sales professional to drive brand partnership revenue across our portfolio of live events and experiences, including festivals, nightlife, and emerging properties. This role is responsible for identifying, pitching, negotiating, and closing strategic brand partnerships that authentically integrate into the Insomniac ecosystem. The ideal candidate is equal parts relationship builder, creative thinker, deal closer, and culture expert with a deep understanding of experiential marketing, music, entertainment, and consumer brands. The candidate should thrive in a fast-paced environment, think creatively under pressure, and have a passion for live events, youth culture, and building long-term partnerships that move beyond traditional sponsorship. This position will report to the Senior Vice President of Partnerships. This is not a remote position.
RESPONSIBILITIES
Sales & Revenue Generation
Prospect and develop new business opportunities across a wide range of brand categories including CPG, automotive, telecom, beverage, QSR, retail, gaming, tech, fashion, and lifestyle
Build and maintain a strong pipeline of prospective sponsors and agency contacts
Lead outreach efforts, sales presentations, negotiations, and contract execution
Meet and exceed individual and department revenue goals
Identify upsell opportunities within existing partnerships and multi-event programs
Develop strategic sponsorship packages tailored to partner objectives and KPIs
Partnership Strategy & Creative Development
Collaborate with internal teams to create compelling partnership concepts and custom brand integrations
Develop thoughtful ideas that authentically connect brands with festival culture and fan communities
Translate partner marketing objectives into scalable live event experiences
Stay ahead of industry trends, cultural moments, and emerging brand opportunities
Client & Relationship Management
Serve as a trusted strategic partner to clients, agencies, and stakeholders
Maintain strong relationships with existing partners while cultivating new business
Participate in client meetings, site visits, networking events, and festival hosting opportunities
Work cross-functionally with activation, operations, legal, marketing, and finance teams to ensure successful execution
Internal Collaboration
Maintain accurate pipeline tracking, forecasting, and reporting
Assist in the development of sales materials, decks, recaps, and partnership narratives
Collaborate with executive leadership on strategic initiatives and high-level negotiations
Support junior sales team members through mentorship and collaboration
QUALIFICATIONS
4+ years of experience in sponsorship sales, brand partnerships, media sales, experiential marketing, music, sports, or entertainment
Proven track record of closing high-value sponsorship deals
Existing relationships within brand, agency, or entertainment industries strongly preferred
Strong understanding of live events, music culture, and experiential marketing
Exceptional communication, presentation, and negotiation skills
Ability to think creatively while maintaining a strong business mindset
Highly organized with strong attention to detail and follow-through
Comfortable working nights, weekends, and traveling to festivals/events as needed
WORK ENVIRONMENT
Must be willing to travel to work during holidays, evening and weekend hours, as required, to meet deadlines
Must be able to tolerate loud noise levels and drastic temperature climates while working on site at various event location
Must be able to work in open concept office space
Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.
EQUAL EMPLOYMENT OPPORTUNITY
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
Insomniac strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Insomniac will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Insomniac also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Insomniac will also provide reasonable religious accommodations on a case-by-case basis.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Insomniac recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Insomniac may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
Hiring Salary Range: $100,000.00 USD - $120,000.00 USD
Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law. It is estimated based on what a successful California applicant might be paid. It assumes that the successful candidate will be in California or perform the position from California. Similar positions located outside of California will not necessarily receive the same compensation. Insomniac takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California Law, a potential new employee’s salary history will not be used in compensation decisions.
Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.
