About this opportunity
Original employer descriptionJob Summary:
WHO ARE YOU?
Are you passionate about consumer products and motorsports? Do you thrive in retail marketing? Then you’re in luck! We are looking for a driven, creative, and culturally fluent marketer who understands the world of Formula 1 and experiential retail marketing and can flex across both traditional and digital marketing. Is this you? Read on…
WHO ARE WE?
Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority.
Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993.
Insomniac is expanding its presence into motorsports apparel and merchandise, working with leading global brands and partners to create products that bring together the worlds of music, motorsport, and culture.
THE ROLE
Insomniac is looking for a Senior Manager of Marketing, Consumer Products to lead the strategy, planning and execution of integrated retail and consumer-products marketing initiatives across the portfolio. This senior level individual contributor role develops compelling marketing programs and fan experiences that build brand connection, support commercial objectives and drive awareness, traffic, and product demand. This position will partner with intellectual property partners directly to manage retail, ecommerce, wholesale, brand marketing, creative, digital, public relations, sales and Insomniac teams, to translate brand and business priorities into actionable marketing plans. The role leads through marketing expertise, project ownership, budget accountability, and cross-functional influence. This full time, on site position reports to the SVP, Consumer Products - Motorsports and requires work at sporting events and approximately 30% domestic and international travel.
RESPONSIBILITIES
Marketing Strategy and Planning
- Develop and execute integrated retail and consumer-products marketing plans that support fan engagement, retail experiences, e-commerce, wholesale, and broader commercial objectives
- Partner with intellectual property brand marketing partners and Insomniac stakeholders to translate overarching brand direction into consumer-products marketing strategies, campaign priorities, and execution plans
- Lead campaign planning across the full marketing mix, including social media, digital advertising, email, public relations, influencer, partnership retail, and on-site activation channels
- Use consumer insights, market trends, retail performance, campaign results, and competitive intelligence to identify opportunities and recommend marketing strategies
- Develop campaign briefs, strategic recommendations, timelines, success measures, and integrated launch plans for priority initiatives
- Lead ideation for distinctive retail, product, content, and fan engagement moments that reinforce brand storytelling and create memorable consumer experiences
Campaign Execution and Channel Management
- Independently lead end to end execution of assigned marketing campaigns, ensuring work is delivered on time, on brand, within budget, and in alignment with approved strategy
- Partner with intellectual property digital marketing stakeholders to develop coordinated content and social media plans that support campaign objectives and long term brand positioning
- Lead integrated campaign execution across digital, social, email, influencer, public relations, partnership, retail and on site channels
- Manage relationships with external agencies, vendors, and marketing partners, including campaign briefs, scope of work, timelines, deliverables, quality standards and performance
- Initiate and manage development of campaign assets, partnering with intellectual property creative stakeholders and internal teams to ensure assets meet approved creative, brand and channel requirements
- Coordinate marketing deliverables, dependencies, and approvals across partner teams; maintain clear project plans and proactively resolve risks or delays
- Support product photography, retail marketing, promotional packages, and race-event marketing activations as assigned
Budget, Performance and Operational Management
- Manage assigned marketing budgets, including campaign, media, vendor, agency, production and activation expenditures
- Track spend, forecast budget needs, manage purchase and invoice processes, and partner with Finance and Accounting to maintain accurate reporting
- Analyst campaign performance, return on investment, cost efficiency, audience engagement, and commercial results; provide actionable recommendations to improve future initiatives
- Develop regular reporting and presentations for the SVP, Consumer Products and other key stakeholders, communicating campaign status, results, risks and opportunities
- Establish and improve marketing processes, tools, reporting and project management practices that strengthen planning, visibility, and execution across campaigns
- Provide functional guidance and support to junior contributors and cross-functional partners on marketing tools, processes, assets and campaign requirements
Public Relations and Stakeholder Partnership
- Partner with intellectual property press and public relations teams to support press releases, publicity opportunities, media outreach, and campaign communications
- Serve as a key liaison between Insomniac, intellectual properties, external agencies, vendors, and marketing partners to ensure coordinated, consistent, and effective consumer-facing campaigns
- Build trusted relationships across retail, ecommerce, wholesale, creative, digital, sales, finance, legal and operations teams
- Communicate campaign priorities, status, decisions, risks, and recommendations clearly to senior leaders and cross-functional stakeholders
- Lead additional strategic marketing, consumer-products, retail and operational initiatives as assigned
QUALIFICATIONS
- Bachelor’s degree in Marketing, Business, Communications, Fashion Marketing, Retail Management, or a related field, or equivalent relevant experience
- 8+ years of progressively complex experience in retail marketing, fashion marketing, consumer products marketing, brand marketing, ecommerce marketing, or a related field
- Demonstrated experience independently developing and executing integrated marketing campaigns across digital, social, retail, activation, public relations, influencer and partnership channels
- Experience managing campaign, agency, media, production, or activation budget and analyzing marketing performance, return on interment and cost efficiency
- Experience managing campaign, agency, media, production, or activation budgets and analyzing marketing performance, return on investment and cost efficiency
- Experience partnering with creative teams, external agencies, vendors, retail partners, and cross functional business stakeholders
- Strong understanding of retail and consumer marketing, fan or customer engagement, ecommerce, product marketing and consumer trends
- Proven ability to manage multiple complex campaigns and workstreams simultaneously, establish priorities, and deliver against deadlines with limited oversight
- Strong analytical, financial modeling, budget management, critical thinking and problem solving
- Advanced proficiency with Microsoft Excel, Word, PowerPoint, Google Sheets and GOogle Docs;experience with project management, digital marketing, reporting rolls
- Exceptional written, verbal, and presentation skills, with the ability to influence stakeholders at all levels and communicate complex marketing plans clearly
- Experience thriving in high growth, evolving environments, with the ability to create structure, manage ambiguity, and advance multiple priorities as business needs change
- Collaborative, resourceful and proactive approach, with strong ownership and sound judgment
- Valid passport and willingness to travel approximately 30% including international travel
WORK ENVIRONMENT
- Must be willing to travel to work during holidays, evening and weekend hours, as required, to meet deadlines.
- Must be able to tolerate loud noise levels and drastic temperature climates while working on site at various event location.
- Must be able to work in open concept office space.
- Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.
EQUAL EMPLOYMENT OPPORTUNITY
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
Insomniac strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Insomniac will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Insomniac also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Insomniac will also provide reasonable religious accommodations on a case-by-case basis.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Insomniac recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Insomniac may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law. It is estimated based on what a successful California applicant might be paid. It assumes that the successful candidate will be in California or perform the position from California. Similar positions located outside of California will not necessarily receive the same compensation. Insomniac takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California Law, a potential new employee’s salary history will not be used in compensation decisions.
Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.
